Content Marketing has become an increasingly important part of a successful and strategic marketing mix. Unlike traditional advertising which interrupts customers to get noticed, content marketing provides content that customers want in exchange for permission to market a product or service.
Today, marketers can develop audiences to attract attention. This benefits them in three key ways: it builds brand awareness, creates brand preference, and expands the brand’s reach to more buyers and potential customers at a much lower cost.
If you’ve never heard of this concept, that’s ok. This FREE EBOOK provides a complete introduction to content marketing by discussing the following points:
• Strategic and Tactics;
• Content creation;
• Publishing and Promoting;
• Performance reporting.
It includes very helpfull materials as for entrepreneurs as for marketers. I wouldn't push entrepreneurs to learn all of it, but read this guide and I garantee, you will look ar your business from the different angle.